Personalization performance

Personalization can be a valuable way to increase visitor engagement on your site, but not if it comes at the cost of performance. Understanding how personalization is executed on your site is important in order to ensure a realistic personalization strategy is developed.

This short video answers the following questions:

  • What are the common barriers to launching personalization?

  • What are the impacts of slow performance?

  • How do you improve personalization performance?

  • What is origin-based personalization?

  • What is edge-based personalization?